Honda Launches New Marketing Campaign for the 2019 Honda Passport

If you’re a Honda fan that’s been clamoring to get behind the wheel of the 2019 Honda Passport, your time has come. The Honda Passport’s name is emblematic of the “go anywhere” lifestyle that the vehicle empowers its driver to experience and this serves as the focal point for the manufacturer’s latest campaign.

Titled, “Your Passport to Adventure,” the campaign features three 30-second spots that showcase how easily the Honda Passport can take you places you never thought possible. It’s a great vehicle for taking that spontaneous, “drop everything” cross-country road trip, which is the theme of the first spot.

The outdoor portion of the campaign feature location-specific billboards that speak to resident about traveling beyond the boundaries of the world they know. For example, in Manhattan a message reads “Cross bridges beyond Brooklyn,” nudging them to realize that the road to adventure isn’t always paved.

Other elements of the campaign will include print media in publications like National Geographic and Travel and Leisure as well as integrated media solutions with the likes of ESPN and Havoc.

The 2019 Honda Passport is available now at Sullivan Honda and is available to test drive at your convenience. We look forward to seeing you at the dealership.

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