Kelley Blue Book Brand Image Awards Recognize Honda's Excellence Again
July 24, 2023 | Torrington, CT
At this year's New York International Auto Show, the winners of Kelley Blue Book's Brand Image Awards were announced and to the team here at Sullivan Honda the results showed what we already know as a fact, that Honda is America's "Best Overall Brand" and "Best Value Brand".
Honda has won an amazing 24 KBB Brand Image Awards over the years, including seven coveted "Best Overall Brand" honors in the past 10 years and the last nine "Best Value Brand" titles. Kelley Blue Book judges said that Honda earned the 2023 "Best Overall Brand" award because the exceptionally high quality of each model across its entire lineup. Also noted was Honda's commitment to catering to first-time buyers and loyal owners alike. Honda's famous quality, reliability, durability and retained resale value are the attributes that earned the automaker another "Best Value Brand" award.
Kelley Blue Book's prestigious Brand Image Awards recognize automakers with the most desirable key brand attributes that excite and attract car buyers. The 2023 Brand Image Awards are based on consumer automotive perception data from Kelley Blue Book's Brand Watch study. Kelley Blue Book's Brand Watch is an online brand and model perception tracking study, which taps into more than 12,000 in-market new-vehicle shoppers annually on KBB.com. The highly comprehensive study offers insight into how shoppers perceive important factors driving their purchase decisions and captures brand/model familiarity and loyalty among new-car shoppers.
Sullivan Honda has been providing outstanding Honda deals and service to Torrington CT car shoppers for many years on what we believe to be the best brand of cars on the market and we are proud when respected independent automotive experts like KBB confirm our beliefs and corroborate our claims along with a host of other institutions. Our success is a product of our commitment to our customer's satisfaction and the exceptional quality and value of the cars we offer for sale. We invite you to explore the what each Honda vehicle has to fill your driving needs and how we can help you get behind the wheel of one of a model from the Best Overall Brand of vehicles today!
