Honda HR-V is Top SUV with First-Time and Gen-Z Buyers

Honda HR-V is #1 SUV with First-Time and Gen-Z Buyers

May 4, 2023 | Torrington, CT

The twenty-somethings have spoken and Honda is listening! The fun-to-drive Honda HR-V has captured the hearts of Gen-Z drivers and first-time new car buyers alike, landing the #1 spot in the highly-competitive subcompact segment according to the 2022 Strategic Vision New Vehicle Experience Study. With an affordable starting MSRP of only $24,100 (excluding $1,295 destination charge) HR-V delivers a capable subcompact sport utility that offers so much more than what you'd expect at that price point! Its nimble chassis is just the right size for young, active buyers looking for a sporty driving experience with plenty of space and utility for adventurous weekend escapes. For unpredictable Connecticut road conditions, the new 2024 HR-V is available with Real Time All-Wheel Drive with Intelligent Control for better traction management and superior handling starting at only $25,600 (excluding $1,295 destination charge).

The new HR-V is stylish and sporty with a roomy, feature-rich interior that continues to bring in a new generation of customers to Honda as it fortifies the model's popularity with multicultural customers. According to the same study, the award-winning HR-V has solidified its place as the #1 SUV in the industry with Hispanic buyers and also is a leader of its class with the highest percentage of Millennial customers with more than a third of all HR-Vs bought by Gen Y.

Sullivan Honda is proud to offer the popular HR-V for sale with many current model year vehicles in stock with more arriving to our Torrington Honda dealership lot all the time. We welcome the next-generation of Honda drivers to explore our selection of HR-V's and the many incentives and offers that are available to first time buyers along with generoud financing options that make it easy to secure your first car loan. Browse the trim levels that HR-V offers and check out the low prices that accompany each one. We're confident that you'll find an HR-V that's right for you at a price that works with your budget. Visit Sullivan Honda today to score your next HR-V for yourself!